Golden Goose, Golden Staircase, Collins St


Melbourne’s premier shopping district, the ‘Paris End’ of Collins Street, hosts some of the world’s biggest luxury brands, including Golden Goose. Situated next door to Rolex and behind the only heritage facade of the prestigious 80 Collins St development, Golden Goose came to us with an ultra-unique request for their Melbourne flagship — a golden staircase.
For this project, we manufactured a golden staircase over a two-level boutique, taking the unusual step of performing the install ourselves as our fit out client was short on labour due to the ongoing Covid-19 pandemic. Our brief was to use the existing base-build and clad the existing staircase as a substructure to create a functional statement piece in a brushed gold stainless steel that paid homage to the brand’s name. While we typically prefer to work with our own materials to uphold internal QC requirements and trace our own supply chain, in this instance we were willing to work with client-supplied material — a gold PVD stainless steel — as we were satisfied it met our standards. Working with the brushed gold PVD stainless steel required a strategic approach, as welding this coated material would leave burn marks. Instead, we sought a discreet and diplomatic spot for the joins, placing them parallel to the handrails at the same level. As the handrails could not be manufactured in a PVD finish, brass was chosen instead. We used polished brass with our proprietary clear coat process to retain the material’s natural lustre and prevent patina, which we first developed for Alice McCall. This project presented a unique challenge in that Golden Goose had taken over a tenancy which hadn’t progressed past the base-build stage — including, unfortunately, the staircase. Put in to meet minimum compliance requirements, it was not straight and had to be heavily modified prior to our work starting. Adding to this, the architectural renders we were given for reference were completely two-dimensional and lacked essential compliance features like handrails. To overcome this situation, we crossed disciplines into the design world and drew up our own 3D interpretation of the render (including handrails), specifying each detail right down to join placement and grain direction. We used this to reverse-brief the designers and confirm that we thoroughly understood what they were asking us to do. Responding to feedback from stakeholders in Milan and Hong Kong, our drafting team went through an extensive process to ensure both architectural intent and brand vision were represented prior to construction starting. The fabrication and construction phases required extreme attention to detail, as using the existing base-build staircase as a substructure meant that we had to create a perfect result from a (far) less-than-perfect base. We make the impossible possible.


Stainless Steel


Golden Goose / Formanova and All Trades ‘R’ Us


Inside Retail, Harpers Bazaar


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