Alice McCall

WHAT WE DID

When launching her 15+ retail boutiques around Australia, fashion designer Alice McCall requested a glossy gold finish on all the metalwork to reflect the premium nature of her label and create a luxurious experience for shoppers.
Polished brass was chosen for this project by the fantastic Pip McCully at Studio Wonder, but as raw brass oxidises over time it develops a deeper, duller colouring which went against the design intent. Our solution was to use a custom clear coat we developed in-house especially for this client — but which is also applicable in any high-traffic retail scenario. This process involved extensive R&D to find a coating that was fit for purpose. It had to be effective, yet as discreet as possible to blend seamlessly into Alice McCall’s high-end atmosphere, which began with a flagship store in Melbourne's Emporium shopping centre. While some in the metalwork industry may try to avoid the extra effort and insist that the client settle for a visible coating or risk compromising the finish, at Formanova we strive to achieve the best of both worlds: the aesthetic and the practical. Unlike the more forgiving aged brass used in our similar project with Aquila, working with polished brass warranted even stricter internal quality control as there was nowhere for defects to hide in the bright, reflective finish— everything had to be flawless. And it is.

PRIMARY METALS

Brass & Copper

PROJECT BY

Studio Wonder and All Trades ‘R’ Us

FEATURED IN

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CLIENT NOTES

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